Noah & Fran

NOAH & FRAN is the design of a children’s clothing brand based on exploring identity, creating a world in which the parameters and divisions between genders do not exist. This brand evolves from a great emptiness due to the lack of possibilities and the existence of limitations for children since everything that surrounds them is determined by what society thinks about what we are and how we should look. Thus, the idea arose from creating something that allows children to freely develop their identity through genderless clothing.

The collection starts with creating two characters, a pair of twins who were raised with a different way of thinking than the others. From an early age, their parents taught them that things around them should not be associated with a particular gender. They applied this way of thinking to different aspects of their lives, including their wardrobe, which allowed them the freedom to build and explore their identity little by little.